Launch
KDP book launch checklist: metadata, files, pricing and first optimization pass
A launch checklist for Amazon KDP books covering final files, metadata, cover checks, pricing, categories, reviews and post-launch improvements.
KDP book launch checklist: metadata,
Launch
A strong launch is less about drama and more about removing avoidable mistakes. KDP rewards clean files, clear metadata, appropriate categories and a product page that matches reader expectation.
This checklist is designed for operators who want every title to leave production with the same level of control.
Check files before upload
Most launch problems start with files: wrong trim size, missing bleed, broken table of contents, low-resolution assets or inconsistent formatting.
Run the book through preview tools and inspect the exact formats readers will buy.
- Confirm trim size, margins, bleed and page count.
- Check ebook navigation and clickable table of contents.
- Inspect cover thumbnail and print wrap preview.
- Keep final source files and export files in one folder.
Lock metadata before pressing publish
Title, subtitle, description, author name, categories and keywords should all communicate the same reader promise.
Last-minute metadata improvisation creates mismatched listings. Use the research brief and make every field earn its place.
- Compare title and description against the final manuscript.
- Use categories that match buyer expectation.
- Avoid keyword stuffing in public-facing copy.
- Save a snapshot of launch metadata for future comparison.
Plan the first optimization pass
The launch is the beginning of measurement. After the first signal window, review impressions, clicks, conversion, reviews and page quality before changing the wrong thing.
Optimize one major variable at a time so you can learn what actually moved performance.
- Review performance after enough traffic exists.
- Improve description before assuming the book needs a new cover.
- Track every change with a date and reason.
- Feed launch lessons into the next title brief.
Operational checklist
- Interior and cover files pass preview checks.
- Metadata is aligned with the manuscript and cover promise.
- Categories and keywords match real reader search behavior.
- Pricing is set intentionally for launch and catalog strategy.
- A post-launch review date is scheduled before publication.
FAQ
Should metadata be changed immediately after launch?
Not without signal. Wait until you can distinguish low visibility, low click-through and low conversion.
What is the most common KDP launch mistake?
Publishing with mismatched assets: a title, cover, description and manuscript that each promise something slightly different.